White-label customer service platform with your brand, domain and integrations
Name, logos, colors, favicon and your own domain. Custom Scripts in JS and CSS, Dashboard Apps inside the conversation, dynamic variables in any message, guided tours and integrations with Slack, Shopify, webhooks and API. Deliver the platform as your own product, without changing the code.
- surfaces for Custom Scripts: dashboard, portal and widget
- 3
- native sidebar categories for your apps
- 8
- groups of dynamic variables in messages
- 20+
What GWhats White label is
White label is the GWhats layer for your own brand and customization. The installation operator replaces the platform name in texts, titles and emails, uploads light and dark logos, icon and favicon, sets the accent colors and points a custom domain with a certificate. For the team and for end customers, the service center becomes yours, on the login screen, in the sidebar and in the browser tab.
Customization goes beyond looks. Custom Scripts inject JavaScript or CSS into the dashboard, the Help Center portal and the widget. Dashboard Apps embed your CRM, ERP or order panel in the conversation or in the sidebar, with a controlled audience and explicit data grants. Dynamic variables personalize every message with contact, billing, booking and order data, and guided tours teach the team inside the screen.
White-label and customization features
Your identity, your interface and your ecosystem, without forking the platform.
Complete own brand
Installation name, light and dark logos, icon and favicon and accent colors applied on the login screen, in the sidebar, in the browser tab and in emails.
Custom domain with certificate
The platform answers on your address instead of the default domain, with DNS pointing and a certificate. Ideal for agencies and for reselling a customer service platform under your brand.
Custom Scripts on three surfaces
JavaScript or CSS injected into the dashboard, the Help Center portal or the widget, with a run moment and an Active or Inactive state, without deleting the script.
Dashboard Apps in the conversation
Your web application becomes a tab next to the chat, with the contact and conversation context: CRM, orders or ERP without leaving the conversation.
Sidebar apps with an audience
A direct item in one of the 8 native categories, with icon, preview and named position. Audience Everyone or Selected by role, team or user, as an access boundary.
Dynamic variables in messages
Type {{ or use {x} in the composer, campaign, follow-up, flow, contract or macro. More than 20 groups, formatted values and a preview of the real value per contact.
Guided tours
Tutorials with a spotlight and short videos per step, filtered by role and permission, with progress saved per user and a first-visit tour.
Integrations and credential providers
Slack, Dialogflow, Notion and Linear ready to go, plus translation, video, CRM, AI, voice and search providers with shortcuts to credentials, console and documentation.
Shopify, webhooks and API
Shopify orders in the conversation with read-only scopes and no data persisted, per-event webhooks to your endpoint and an API with an access token.
The platform with your name, on your domain
White label swaps the installation name, logos, colors, favicon and custom domain at the operator level, because it affects the whole installation. Agencies deliver the platform as their own product; companies standardize login screens and emails with their corporate identity.
- Logos in light and dark versions, with transparent background, for login, sidebar and tab.
- Custom domain with certificate instead of the default address.
- Installation name in texts, titles and automatic emails.
JS and CSS injected without touching the platform code
Each script has a surface (Dashboard, Portal or Widget), a type (JavaScript or CSS), a run moment and an Active or Inactive state. JS scripts receive the ctx context object to interact with the screen and implement teardown to clean up elements and listeners on navigation.
- Temporary banner on the dashboard, portal restyling, analytics event when the widget opens.
- Turn on and off without deleting; version control outside the platform.
- Small, idempotent scripts, tested outside production.
Your CRM or ERP inside the conversation
Register your app's HTTPS URL and install it on the Conversation surface, with IDs and context of the contact and conversation, or in the Sidebar, as an item of a native category. Audience, compatibility mode (Legacy, V2 or Dual) and data grants are reviewed before publishing.
- Session and API tokens are never granted; the contact's email and phone are explicit grants.
- A two-minute signed identity proves account, user and installation to your backend or n8n.
- The Test button reproduces the real URL, sandbox and bridge and confirms the V2 handshake.
Slack, Shopify, webhooks and API connected to customer service
In Settings, turn on Slack to mirror conversations, Dialogflow for triage, Notion and Linear for context and Shopify to look up the customer's orders in the conversation. Credential providers bring shortcuts to get keys, open the console and read the documentation.
- Shopify with read_customers and read_orders scopes, on-demand lookup and token kept on the server only.
- Per-event webhooks to your endpoint, with a 2xx response and idempotency.
- API with the agent's access token, treated as a password; requires the Manage integrations permission.
How it works
- 1
Dress the platform in your brand
In the installation's admin panel, set the name, logos, favicon, colors and custom domain.
- 2
Adjust and extend the interface
Inject JS or CSS per surface and install Dashboard Apps in the conversation or in the sidebar, with audience and granted data.
- 3
Personalize every message
Type {{ or use {x}, check the real value next to it, use formatted versions and send a test.
- 4
Connect and teach
Turn on Slack, Shopify, providers, webhooks and API, and enable guided tours so the team learns on screen.