From ad to sale, without losing a single lead
Automatic capture
CTWA ad leads and Meta lead forms flow straight into the platform.
Campaign attribution
Know exactly which ad and campaign generated each conversation.
Contact enrichment
The contact is created and enriched with the lead's data automatically.
Follow-up & sequences
Every lead joins follow-up sequences and launch groups.
Conversions via CAPI
Report conversions to Meta to optimize your ads with real data.
Funnel & reports
Track clicks, leads, conversations and sales in a single funnel.
How it works
1
Customer clicks the ad
The Click-to-WhatsApp ad opens a conversation directly with your company.
2
Lead captured and attributed
GWhats logs the lead, the source campaign, and enriches the contact.
3
Follow-up and conversion
Automatic sequences move the lead to the sale — and Meta receives the conversion via CAPI.
Frequently asked questions
What are Click-to-WhatsApp (CTWA) ads?
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Facebook and Instagram ads whose button opens a WhatsApp conversation with your company instead of a website. It's the lowest-friction format for generating qualified conversations.
How does campaign attribution work?
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Every ad-initiated conversation arrives with the ad and campaign reference. GWhats links the lead to that source, letting you measure results per campaign.
What is CAPI reporting?
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Meta's Conversions API lets you send conversion events (qualified lead, sale) back to Meta, improving ad optimization and lowering your cost per lead.
Does it work with Meta lead forms?
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Yes. Besides CTWA, GWhats captures Meta lead form (lead ads) submissions and turns them into contacts with automatic follow-up.